Question: Why do people fail to reach their goals?
Answer: Because they’ve not yet discovered their emotional why.
Let me explain what I mean.
One day, I was talking to Ricky, a smoker.
He said, “I’ve tried to quit smoking, but it doesn’t work. I’ve tried so many times, and I’ve failed again and again. I don’t think I can quit smoking.”
So I told him, “Do you have a kid?”
“Yes. I do. I have a three-year-old girl,” Ricky said.
“What’s her name?”
“Suzie.”
I told him, “Imagine this vividly in your mind. What if someone pointed a .45 caliber pistol on the forehead of Suzie, and tells you, ‘Unless you quit smoking, I’m going to blow her brains out.’ Ricky, will you quit smoking?”
He swallowed hard. “Yes. Absolutely.”
When the Why Is Big Enough, Facts Don’t Matter
You have the power to achieve any goal you set your mind on.
The reason why you’re not able to do it is that you haven’t found a big enough reason to change.
Amway leader Dexter Yager said, “When the why is big enough, facts don’t matter.”
You need a fierce emotional reason to become wealthy—or it won’t happen. Here’s why: We make choices based on emotional reasons, not logical ones. (Oh yes, after the choice, we justify with logical reasons. But the initial reason is always emotional.)
The reasons must always come from the heart, not just from the brain.
If you want to become wealthy, you need to discover your emotional why.
Another word for emotional why is “hunger.”
Are You Hungry?
Rich friends tell me, “Brother Bo, I was born poor. Through hard work, I became who I am now. But I fear for my kids. I don’t know what will happen to them. They don’t have the same drive, the same passion. Because they don’t have the same hunger I had.”
Hunger is important if you want to become wealthy. Another word for emotional why is “desire.”
What do you really want? What is your deepest desire?
Desire in Latin is de sidere, which literally means “from the stars.”
I believe our deepest desires are “from the stars.”
They were planted there by God Himself.
If you move beyond the shallow desires of your life and touch base with your deepest desires, you’ll find the will of God.
How do you do that?
Get to know yourself deeply.
What do you truly want?
P.S. Are you feeling a bit tired from your life’s journey? How about taking a break with me at the Founders Retreat?
Yes, my dear friend! I am inviting you for a Founders retreat. And guess where? In South Korea! Yay! This is happening on April 23-26, 2024!
Let me tell you that it’s not your usual trip – I’m talking soul-refreshing vibes, meaningful connections, and life skills that’ll change your life radically all rolled into one.
If you’re as excited and as thrilled as I am…
Click this link http://bosanchez.ph/founders to join this trip with me!
